TEP234H1

Entrepreneurship and Small Business

Complementary Studies electiveEntrepreneurship is the practice of identifying, creating, and capturing value – whether by launching a new venture or driving innovation within an existing organization. Engineering students will be introduced to the entrepreneurial mindset and toolkit through a structured, practical, and experience-based approach. Students will explore every stage of the entrepreneurial journey, from identifying unmet needs and designing value propositions to building business models, pitching ideas, and understanding the real-world mechanics of marketing, sales, finance, and leadership.Topics include:• Value creation, strategic thinking, and positioning• Market research, innovation, and business model design• The 4Ps of marketing, segmentation, targeting, and branding• Organizational behavior, teamwork, and leadership• Accounting, finance, and legal for early-stage ventures• Sales, persuasion, and behavioral decision-making• Pitching, scaling, and storytellingGuest lectures from real entrepreneurs will be brought in and the work will be grounded in real-world cases and hands-on projects. No prior business experience is required.This is the first of two complementary entrepreneurship courses (followed by TEP432) designed to help engineering students apply their problem-solving skills to the creation of ventures, products, and ideas that matter.