RSM352H1

UTSG

Marketing Research

Marketing research is studied from the perspective of the marketing manager. The course focuses on the initiation, design, and interpretation of research as an aid to marketing decision making. Case studies and projects are used to provide students with some practical research experiences. Not eligible for CR/NCR option. Contact Rotman Commerce for details.

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Prereq: ECO220Y1/ ECO227Y1/ ( STA220H1, STA255H1)/ ( STA237H1, STA238H1)/ ( STA257H1, STA261H1)Breadth: Society & its Institutions
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Course Info

DepartmentRSM
CampusUTSG (St. George)
Level300
Hours24L
BreadthSociety & its Institutions
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