CHE488H1

Entrepreneurship and Business for Engineers

A complete introduction to small business formation, management and wealth creation. Topics include: the nature of the Entrepreneur and the Canadian business environment; business idea search and Business Plan preparation; Buying a business, franchising, taking over a family business; Market research and sources of data; Marketing strategies promotion, pricing, advertising, electronic channels and costing; The sales process and management, distribution channels and global marketing; Accounting, financing and analysis, sources of funding, and financial controls; The people dimension: management styles, recruiting and hiring, legal issues in employment and Human Resources; Legal forms of organization and business formation, taxation, intellectual property protection; the e-Business world and how businesses participate; Managing the business: location and equipping the business, suppliers and purchasing, credit, ethical dealing; Exiting the business and succession, selling out.*Complementary Studies Elective