CCT381H5

Media Audiences

Audiences are social constructions which must be imagined to be actualized. Beginning with an exploration of the nature and role of audiences from early 20th century media, students explore how audiences make meaning of popular media platforms today. How are audiences situated within media texts, what role does this play in how media is generated and circulated, and how do audiences both enact and resist media influence? Broadcast models, interactive models, audience reading, gender, culture, race, and audience feedback are investigated.