CCT221H5

UTM

Digital Marketing I

Techniques for developing a comprehensive marketing strategy will be developed with particular emphasis on digital products and services. The nature of digital markets, approaches to advertising, pricing and such areas as versioning will also be discussed.

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Prereq: CCT109H5 and CCT110H5 and ( CCT111H5 or CCT112H5)Breadth: Social ScienceExcl: CCT322H5 or MGT252H5 or MGT352H5
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Course Info

DepartmentCCT
CampusUTM (Mississauga)
Level200
Hours24L
BreadthSocial Science
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